How Your Procurement Practice Will Affect Your Sales Performance
The worst thing that can demoralise your sales force is this: your sales people made the sale for a very important customer after clearing numerous obstacles in a long sales cycle that seemed to take forever, ONLY to have the products delivered in poor condition. The customer became furious, asked for a refund, and then vowed NEVER to buy from you again. In fact, here's the a real case study of a foreign company in China that took every wrong step in its procurement practice, such as: While it claimed to have its products imported from Germany, it actually sourced them from a factory in Guangdong province sourcing-force.com . It didn't take long for its customers to find out which factory it sourced from; The factory that produced those products began to sell them using a generic brand at much lower prices; There are frequent product defects that ranged from wrong specifications to damaged goods found in the packaging to delivery of the wrong products; It takes an exceedingly